http://www.pfnc.org/bridge/ribbon.aspx

The "Suicide Awareness" ribbon uses the Golden Gate Bridge's special orange, because it's the #1 suicide spot in the entire world. It was suggested by a mother that lost her teenaged son when he jumped in 2005.

For a ribbon, send a self-addressed stamped envelope to:
Psychiatric Foundation of Northern California (PFNC)
251 Post Street Suite 312
San Francisco, CA 94108