Book, "Advanced Email Marketing"

[luvdietcoke]

http://www.sparklist.com/resources/t...emailbook.html

Request your free copy today!

There's a big difference between knowing that email is a powerful marketing tool and proving it.

How do you know if you're doing it well? How do you show your CFO it's really helping the bottom line? You can promise to prove how well email is increasing awareness, building interest, populating your sales cycle, and generating sales.

This is not a book of promotional fluff — in fact, there's no commercial content at all.

Instead, best-selling author Jim Sterne covers the critical issues email marketers must master, from goal setting to campaign testing to measurement and analysis. You'll find helpful worksheets, exercises and dozens of charts to help you bring these principles to life in your own workplace.

Book Topics Include:


Suggested email metrics, including financial and non-financial sales and marketing objectives

Email testing, including which parameters to test first

Using email for sales forecasting

Loyalty email marketing

Integrating email with other aspects of your marketing, sales and PR mix

Measuring true ROI
Sparklist is pleased to offer this 115-page book at no cost to members of the email marketing community. To request a copy, complete the information below, or contact us at (800) 485-9994.


We received your request for a free copy of Jim Sterne's book, Advanced Email Marketing. Please expect its delivery in the next couple of weeks.

[Damianlee]

The link which you have posted is not working.... I want to try a free copy which you have given... Please let me know about the same....