Getting Started Selling Your Crafts
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  1. #1
    Founder Sara Noel's Avatar
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    Default Getting Started Selling Your Crafts

    Until recently crafts were usually sold locally or, at best,
    regionally. Now you literally have the whole world at your
    fingertips! Some of you may choose a gradual progression from
    selling to friends, to selling at fairs and shows, to retail selling … and so on. Others may decide to jump directly from selling within their circle of friends to the worldwide Internet market – the costs are low enough that this is surprisingly doable.

    My first career was as a special education teacher. After 15
    years of teaching I earned an MBA degree followed by CFA
    (Certified Financial Analyst) certification. After 15 years in
    finance I was a vice-president and portfolio manager of a major
    insurance company before I was downsized. Tired of the rat race,
    I opted for early retirement. Looking for something to do with
    all my free time, I started crafting and am now making a nice
    supplemental income from it.

    As a crafter and a businesswoman, I feel I have some valuable
    insights into the craft business that I can share with you.

    Getting Organized
    to Sell Your Crafts for Profit

    At some point in your progression from crafting for fun to
    crafting for fun and profit, you go from handcrafting individual
    items for yourself and friends to filling quantity orders for a
    broader marketplace. That's the time to take a very business-like
    approach to your craft business. This needn't be daunting. You
    don't need an MBA or management experience – just a bit of common sense. If you're going to do this for profit, you need to under-stand The Four M's:

    1. Meet your market;
    2. Minimize your costs;
    3. Maximize your selling price; and
    4. Market the heck out of your product.

    Simple, right? But very few people get it. Look at the high
    failure rate for new businesses. It takes effort to be successful,
    but the task is hardly impossible.

    Traditional craft retailing methods are what most crafters use to
    get started. They're the easiest way, especially if you don't
    know if anyone will buy what you make.

    I believe that there is a market for any well-made craft, whether
    decorative or useful. In this era of mass production, when it
    seems that every store in every mall sells the same things, hand-
    made, unique or handy crafts are more appreciated than ever.

    The problem facing many crafters is how exactly to go about
    selling them, or more accurately, finding paying customers. The
    fact is that there is an awful lot of competition out there.

    My own business got jump-started by my "circle of friends". My
    friends noticed and liked my calling cards and began to ask me to
    design and make cards for them. Starting with just Broderbund's
    Create-a-Card program, I was soon earning a nice supplemental
    income in just a few hours a week. It probably helped that I was
    retired and live in an area dominated by retirees. But I think
    that everyone has a "circle of friends" either socially or at work.

    Of course you don't want to impose on their friendship by making
    a hard sell, but rather use or display your crafts in front of your friends to see if they draw any interest. If they do and if they're priced right, you're on your way to craft retailing for

    If your "circle of friends" market starts extending to friends of
    friends, you're probably ready to tap the general marketplace of
    craft retailing.

    Most crafters are aware of the periodic craft shows put on by
    local groups or even by the local Parks Departments. These
    usually cost little or nothing to join and should give you a fair
    idea of whether there is any broader interest in your craft. What
    better way to jump into craft retailing?

    There are also organized craft shows that tour the country, most
    of which charge an entrance fee for participants. Check your
    local papers, especially the free shoppers, for information about
    upcoming shows

    Another venue for craft retailing is at the local flea markets that spring up in every community just about every weekend. Again the entrance cost is usually minimal. The only other thing you need is a little marketing savvy.

    With a little cost and some effort, you will be well on your way to knowing whether there is a market for your craft. Once you know that, you can move on and think about other ways of selling, such as in galleries, on consignment, on eBay or from your own

    All these methods and more are discussed in great detail on my
    website,http:// Come visit and see
    what you can do to become successful in the craft business!

    By Eileen Bergen
    The Artful Crafter
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  2. #2
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    Awesome article for anyone wanting to sell crafts or first starting out. Thanks Sara.
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  3. #3
    Registered User captclearance's Avatar
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    Good one.... Thanks Sara !
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