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""Downsizing is really a sneaky price increase," Dworsky says. "Consumers tend to be price conscious. But they're not net-weight conscious. They can tell instantly if they're used to paying $2.99 for a carton of orange juice and that goes up to $3.19. But if the orange juice container goes from 64 ounces to 59 ounces, they're probably not going to notice." "
 

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I have been noticing even before the virouse that somethings i buy are getting smaller but going up in price.
 
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