Products are shrinking. Only some people are noticing.
""Downsizing is really a sneaky price increase," Dworsky says. "Consumers tend to be price conscious. But they're not net-weight conscious. They can tell instantly if they're used to paying $2.99 for a carton of orange juice and that goes up to $3.19. But if the orange juice container goes from 64 ounces to 59 ounces, they're probably not going to notice." "