They are for the disneymovierewards.go.com site. When you buy Disney movies they have a code inside...you enter that on the site and get points. Every now and again, Disney has special codes (like the ones mentioned here) that you can enter for extra points...they're usually very limited time things, lasting just a day or so. The points can be cashed in for various things...I've gotten a few DVDs with mine and shipping was free, so it didn't cost me anything but time to type in the codes.
