Everyone wants to save money and one of the most common money-saving tips out there is to shop online. When you buy online, you're not limited to a single retailer and you can compare prices more easily before you buy. But does shopping online really save that much money? Keep reading to find out.

Why Are Online Stores Cheaper?

The fact that many things are cheaper to buy online is typically due to the fact that the retailer has fewer costs. The cost of running a brick-and-mortar store is significant, particularly when you factor in things like rent, utilities, and employees before you even get to things like inventory and marketing. Online retailers have less overhead which means that they can pass some of those savings along to their customers as a way of setting themselves apart from the competition.

What Are the Advantages of Shopping Online?

The beauty of shopping online is that the entire world is at your fingertips. Whether you're looking for the latest products from your favorite brand or for products from a previous season, online is the place to look. Here are some of the other advantages of shopping online:
  • Online retailers often use automated customer service platforms which streamlines communication and improves the customer experience.
  • Policies are clearly stated online for the customer to view before purchasing - this is particularly important for returns and exchanges.
  • It's easy to find customer reviews and testimonials for the retailers or products you are considering all without leaving your browser.
  • You can comparison shop much more easily, either on your own or by using price-comparison sites like PriceGrabber.
  • Many online retailers offer discounts for joining the company's mailing list or offer free shipping promotions to entice customers to buy.
  • You can take advantage of plug-ins that act as loyalty programs or cash-back programs to save even more money, no matter where you shop online.
  • Online stores have predictable sales for each season to offload seasonal merchandise, freeing up warehouse space for new inventory.
  • Many online stores offer benefits like free returns or exchanges so you can test or try on an item without committing to it completely.
If you want to save money by shopping online, you need to go about it correctly. Don't use the easy of online shopping as an excuse to shop more often - use it as a means of finding the best price on items you need or you were going to purchase anyway. Take the time to shop around and take advantage of additional benefits like free shipping. If there are items you purchase regularly, use auto-ship discounts to save even more on those items.

The truth is that shopping online can save you a lot of money, but it all depends on how you do it. If you take advantage of bulk discounts, auto-ship services, and seasonal savings, you can maximize your savings. If you simply use the excuse of shopping online to buy more, you might not save at all.

Frugal Village