My first thought seeing that pic is what a bad idea something that tall with such a narrow base would be in a house with pets and/or kids. I just see disaster! But yeah, I'm sure it could be replicated.
I looked at the website which raised more questions than it gave me answers, which immediately makes me suspicious. Prices are also high for seeds and accessories. And $1,050 for the system? NOOOOO! And $50 per quarter for seeds? Again, NOOOOO!
$45 for a timer? Uh-uh. Timers can be bought all over the place for about $10.
$26 for seeds is ridiculous, too.
I couldn't find anywhere they list how many of those expensive $30 bulbs that system takes and how often they need to be replaced. I have to replace bulbs in the AeroGardens at least once a year even if they still light up, because the reds in the spectrum tend to burn out before the bulbs failed. They used proprietary bulbs till I wised up and converted them all to standard bulbs which I now pay just over $3 each for and use 1, 2, or 3 depending on the garden. Previously I was paying $10 each and I think the standard ones last longer anyway. But you do have to beware of systems that use proprietary parts because they're always overpriced and you can't always switch to standard stuff instead without a lot of work. Some of my gardens can use plug-in adapters to switch to standard bulbs, but some of them have to be disassembled, modified, and rewired with standard sockets to use standard bulbs, which I've done with some of them and have some more to do.
Based on our experience, I can also pretty much promise you you're not going to get 'plenty of food' from such a system, either. We grow herbs, certain ones of which provide plenty for the two of us, in some cases too much. We grow baby romaine lettuce and get pretty good crops. We grow tomatoes which do not provide anywhere close to what we actually use. We grow peppers which don't provide as much as we need either. We love growing flowers in the AeroGardens. We live where winter is long, cold, and very white, so it's nice to have some living, growing crops in the dead of winter, and the bright daylight bulbs in the gardens provide mood-lifting lights on short dark days.
Our hydro systems don't pay for themselves with crops like tomatoes that take a long time to grow and don't produce very much at a time. The best bang for the buck would be flowers, herbs, and lettuce, crops that grow quickly and easily and will usually produce larger crops.
You can't use well water or softened water with a hydro system, and if you use tap water you have to let it sit in open containers a while. Our biggest expense has always been buying distilled water at $1/gallon. When plants are large and producing fruit like tomatoes, they use a LOT of water. We got smart last winter and started using snow melt, which cut our costs significantly. The trade-off is we now have a large plastic trash can in our bathroom, and we have to shovel snow and haul it into the house to fill the trash can every once in a while, then, when it's melted, put it in gallon jugs for storage. But it does work and it does save a lot of money.