I found a package of 12 double rolls the other day at a grocery outlet and really needed some so I grabbed a package. I can't remember the exact price, seemed like a pretty good deal. I finally put one of the rolls on the spinner and I kept looking at it..something seems different, each time I go I keep looking at it and realize the length of the tube is smaller. I of course can't be sure, so today the roll finally ran out and I grabbed that tube and compaired it to an old empty tube...sure enough it is a 1/2 inch shorter. I new something was fishy, maybe my deal wasn't such a deal. Ladies beware some brands may be shrinking.