scrapbooking question

I am not a scrapper, but I just saw a lumpy scrapbook page and then saw hgtv and saw stickers by paper bliss that were really nice.
My question is this...
Are the embellishments I see in Michaels cardmaking aisle basically the same as these? They sure look a like.

I also saw some nice stickers by Jolee's boutique. All of these stickers were really ornate and not just flat stickers. I thought they were neat.

I also saw a neat project site. I like to look at completed projects.
http://www.quickutz.com/nav/newsite/public/ideas/project_showcase.asp