I don't know how much ebay-ing you have done (and I'm not a pro either), but when I sell things on ebay, I look for similar items already listed. I check to see how much they're selling for, how they list the item (content), how many people have viewed the auction(s), how the item is titled. I find that the wording of the title is VERY important. I try a variety of different search terms to find items similar to what I'm selling, and look at the most successful auctions (# of bids, bid price) to see how they titled their auction. If you leave out important words, or waste title space with unnecessary words, it'll make all the difference. Saying "wow" or "Look" doesn't help--no one searches for those words (I don't think). The more people that get your auction in their search results, the better. They might have been looking for something else entirely, but with certain words your auction may show up in their results.