Well, I am the one who is not lovey-dovey and who is not into any type of romance at all. Don't touch me in public, no kisses good morning, don't buy me flowers, etc...It took forever to get DH to stop holding my hand in public, stop putting his hand on my back when we walk, etc...My mom has always told DH and I that if she did not know us and just observed us, she would think we were siblings instead of spouses.
Needless to say Valentine's Day is not a day I really get into. He will be lucky if I get him a card and tell him "Happy Valentine's Day". Chances are I will gladly let the day go by just like any other.
He and I do get the kids a gift, like a dvd, cd or give them some cash in a card. Also, I will mail my nieces and nephew a card with some money, too. My mom gave me a gift card to the Cookie Company so I may use that to get the kids a big cookie cake for desert that night.